i3 Global Design was commissioned to design and build BBC Technology’ exhibition at IBC (International Broadcast Conference) for the third year running.
From the initial brainstorming the key message:
“WELCOME TO THE WORLD OF COLLABORATIVE MEDIA” was vibrantly interpreted with a major graphic exploring second tier messages such as Freedom, Revolution, Access and Liberate through the movement of people and ribbons.
The style of the stand echoed a workflow theme with a major communication wall with flowing shapes and moving light. The messaging was continued into brochure and event collateral.
“These successes reflect the hard work and commitment across all aspects of our activity for the show – thank you once again for your contribution to this success.”