Gillette wanted a best in class road show to demonstrate to its retail partners it was the undisputed leader in its field.

i3 partnered with a leading marketing agency to achieve this with a multi-use structure that generated outstanding excitement and support for the Gillette brand.

Trade visitors were taken on a journey that showcased Gillette’s grooming range in themed environments to illustrate exactly how and why each product could be used by the consumer.

The staged lighting, surround sound, and superb build quality ‘wowed’ guests and perfectly reflected the values of the Gillette brand.

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